Pirelli Illuminated Sign
Official, Original Vintage Example | Italian Provenance
This exceptional vintage Pirelli sign is an authoritative and visually commanding artifact of motorsport and industrial design history. Official, original, and produced for professional display, the sign originates from one of the largest and most important Ferrari collection showrooms in Italy—an origin that firmly anchors it within the highest echelon of automotive heritage.
Executed in aluminum, the sign features Pirelli’s iconic graphic language: the unmistakable elongated “P” bar flowing across the composition, paired with bold, sculptural PIRELLI lettering. When illuminated, the letters emit a deep, saturated red glow, powerfully contrasted against the signature Pirelli yellow ground. The illumination brings a dramatic sense of depth and presence, transforming the object from signage into a luminous sculptural work.
The construction reflects authentic period craftsmanship, with clean lines, substantial depth, and a refined industrial finish consistent with high-level showroom and factory installations. The aluminum structure lends both lightness and durability, while the scale of the piece gives it undeniable architectural impact. Whether viewed head-on or from an angle, the sign projects confidence, speed, and charisma—qualities synonymous with the Pirelli name and its long-standing association with Ferrari and elite motorsport.
Extremely rare and seldom seen on the market, this sign stands apart not only for its size and condition, but for its provenance and visual authority. It is a centerpiece object, equally at home in a world-class automotive collection, private garage, contemporary interior, or gallery setting.
Dimensions:
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Width: 246 cm (approximately 96.9 inches)
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Height: 66 cm (approximately 26 inches)
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Depth: 12 cm (approximately 4.7 inches)
A museum-quality object of exceptional presence, this original illuminated Pirelli sign is a powerful testament to Italian design, racing culture, and branding mastery—an unmistakably charismatic and highly collectible work.
