Featured in the Ferrari Enzo, F50, F40, and 288 GTO exhibits (as shown in the last photo). These were heritage and halo-car displays that celebrated Ferrari’s lineage of flagship supercars.
This type of sign was not a dealership wall unit, but a factory-issued display built for official Ferrari stands at shows such as the Geneva Auto Show, Frankfurt IAA, or Paris Motor Show. They are extremely rare—usually one or two were made per major event—and were later auctioned or gifted to Ferrari partners.
Because of its provenance, craftsmanship, and size, this sign is among the most collectible Ferrari dealership displays ever made. Authentic XXL illuminated signs like this one typically sell at major automotive memorabilia auctions (RM Sotheby’s, Bonhams)
